Advantages of Phone Call Tracking and Attribution
Phone call tracking and attribution is a new form of marketing analytics that is taking over the marketing industry. by itself, this analytics does not work but is rather aided by other forms of analytics. Compared to other form of marketing analytics, you get direct interaction from clients and are able to get helpful feedback. Below are some of the highlights of phone call tracking and attribution.
It goes without saying that the first benefit is first hand information and feedback from clients. Tracking customer calls to your business gives you a better understanding of why they are attracted to your business when you listen in. The feedback is useful since you are in a position to better understand what you can improve upon.
You are able to understand how employees interact with clients when you track your business calls. One advantage of this tracking is that you are able to assess how your employees respond to customers. Communication between your employees and customers can be standardized and improved when you know what they are saying.
The analysis can also be used to confirm if your marketing strategies are in tandem with the market. This analysis can help bridge gaps between your strategies and what is actually on the ground. With a clearer picture of the market, you can use relevant strategies.
keyword level tracking is another benefit of this analysis. When you know which keyword are appealing to the market, you can use easily use them for your marketing campaigns. You can also know which keywords are not relevant online and cease to use them for effective marketing campaign.
Data from your phone calls can also help you know which campaigns are effective and generate the most phone calls offline and online. Knowing where to concentrate your best efforts saves you time and energy when it comes to having the right campaigns for your business.
Phone call tracking and attribution will also help you get a clearer picture of the paths clients have taken while interacting with your organization. You are able to know how a client first approached your organization, what attracted them to your company, buying patterns as well as what makes them stay. This information is helpful for you since you can document reasons why clients do not give you repeat business and improve on it.
More importantly, since marketing campaigns are costly you do not want to spend money where there is no return on investment. Using this analysis, you have a better understanding of campaigns that are profitable and those that are not. You are bound to save a lot on costs when you know which campaigns are profitable and use them instead of those which are not.