Types of Point of Sales Displays
When it comes to retail marketing, there are already tried and tested techniques used as a result of many years of experience and knowledge. When customers are inside a store, retailers have already studied their behavior such that they know at which points in their shopping journey touch points can be used in order to trigger an emotional reaction, and this is how retailers make the most of this shopping environment. Almost all retail stores all over the world are aware of these point of sale trigger points where they put their display stands so that customers who see it will be emotionally encouraged to buy the items upon impulse. Not all displays trigger this emotional response although there are more effective ones. Below are three of the most common point of sale display units that marketers use in your everyday stores.
The first type of display is called the free standing display units of FSDU and these are placed around stores at key points in the customers journey and they are very useful for promoting short term offers and limited edition products. Free standing displays are very easy to put up and then are also easy to put away when the promotional period is over. The display design itself can easily catch the attention of customers. They are best placed at the entrance to the store to grab the customer’s initial attention or at aisle ends where customers expect offers.
The countertop display units or CDU are placed on countertops so that just before customers pay, they will be encouraged to impulse buy the products on display. These are usually small and the counter top is usually a very noisy area with lots of other products competing for attention. CDUs are often designed in an original and eye-catching way. They also use cut outs for these display and have strong branding to alert customers to the products they usually impulse buy like chewing gum and chocolate bars.
Wobblers are used a lot in large supermarkets and are used at shelf level to encourage impulse buying. These displays can either offer something or inspire people and can work very well when triggering an emotional response. They are also useful to cross-sell, a wobblers sitting in front of a packet of burgers may reminds customers to not forget the buns.
There are many more POS items of offer to retailer, and they are becoming more creative and strategic as shoppers in turn become increasingly savvy. Leading retailers and POS agencies try new ideas on what triggers a buying response from customers and from there create theater within the stores for people to buy their products.