Your Choices for Point of Sale Displays
A lot of retailers find it hard to make a decision on which point of sale display is the best for their store given that there are so many to choose from. Few of the popular options include literature displays, counter displays, pallet displays, brochure holders and also, floor displays. Most of the display options in addition are divided between permanent and temporary.
To know the major display units you can use, I recommend that you keep reading this article.
Number 1. Temporary – in stores, most of their temporary display units are lasting for a month or so. The reason is that, it uses low cost materials similar to corrugated cardboard for manufacturing. Temporary displays on the other hand are perfect for seasonal products, market testing or perhaps, introduction of a new product line.
But, it’s best to steer clear of using such displays for higher ticket items as they are not the best option you can have. By using screen printed graphics or anything similar to it is a smart way to spend budget and have the displays be shipped semi constructed.
Number 2. Semi-permanent – this particular display is a very practical option for retailer that seeks for structure that is sturdy and can last for at least a year. The display unit is also made from different materials such as metal, durable cardboard, glass, wood, acrylic and co-polyester.
A big number of these displays are capable of featuring logo printed or brand identifier outside. Using the display allows you as well to hit two birds with one stone as it can accept multiple products at once while helping you to save space and money. It has high quality build too, making it capable to accept all types of products which include your high priced items.
Number 3. Permanent – even with minimal care on your permanent display, it can last for around 36 months as it is quite durable and built to last. Majority of these units is made to look like a kiosk or perhaps, to appear like it’s a separate space in a larger store. Such display units aren’t seen commonly in the retail space but when it is used, it is normally positioned near the checkouts or to whichever area it looks appropriate.
These units are also built by using only the best and highest quality materials similar to metal, plastic, glass and wood. In addition to that, it is vital to choose carefully the shape and size of display due to its high upfront cost.