It is nice to have a new website. It is like you got something special from the Apple store. The excitement about the possibility of your senior living community being shared to many that you start planning about the logo, branding, color schemes, flashy design, a big picture of your community, and the likely hits you will get, etc.
However, have you thought about what your website will be like? More often than not, outsiders see and contact your website first such as your potential residents and caregivers. You only have a short time to give them the answers they are looking for or they will immediately go looking for it somewhere else. And you can forget about all your flashy yet now useless designs.
It is crucial that your website can connect to people’s emotions and engages them in a relationship once they go to your page considering how overwhelming the world has become with all the information being shared globally in an instant. It is the reason why you should not solely focus as to how your senior living website aesthetics because the most crucial metric you need to remember is the number of customers you can get from this thing.
It is nice to have a pretty and trendy senior living website but you should really focus on how you can make it a part of your marketing system that will help you attract new residents on its own and help you in the sales process. It should not be an expensive digital brochure.
How to Make Sales Funnel In Your Senior Living Website. You only have less that 10 seconds to attract seniors and caregiver’s attention or they leave right away. These seniors and caregivers in your area can get to your site in various ways. Searching through web browsers is among the most controllable ways they use.
If you attract traffic through the use of pay-per-click, make sure your landing page has all the details your visitors will ever need. In fact, you should be able to collect people’s contact details in each page of your site or even encourage you to give you a phone call.
A lot of senior communities do not ask people to go to a certain page. They usually encourage people to visit the homepage that lacks important information despite of its aesthetic so it is no longer surprising that they do not hear from anyone after. Seniors want to deal with people and not just mere companies, so make yourself approachable.
You can get their contact information without any worries if you also provide seniors with information they also find useful like videos or an email course and start from there.
Following up on every visitors to your site is also a great way to establish a good relationship with your senior living community.
This is a sure way to stand out from your competitors who send out a standard and boring company style newsletter once a month. It will definitely help you shine from your competitors with a bonus newsletter they can find useful.